IT TAKES A LOT TO REALIZE THAT ONE NEEDS VERY LITTLE
STUÜL is a very small business with a very big aspiration:
To create timeless, high-quality toys that will be enjoyed by many generations to come. Following STUÜL’s philosophy of “playing with less”, its minimalist pieces allow for maximal creativity, encouraging children to keep finding new ways to play, letting their imagination fly.
It all started when Anik, STUÜL’s founder and a mother of two, suddenly realized that her home was filled to the brim with toys, yet her daughters seemed to spend less and less time playing with them. Things broke, parts got lost, and Anik had to constantly put away pieces that weren’t safe for her youngest one to be around.
In an attempt to break this cycle, she decided to design a DIFFERENT TYPE OF toy, something that her daughters – and herself – would enjoy having around for a long time. An object that was versatile enough to adapt to a growing child’s changing interests, and solid enough to withstand daily wear and tear.
After much trial and error, STUÜL came to be: A capsule collection of wooden furniture created to be inviting but not overstimulating, soft to the touch and gentle on the eye, appealing to children and grown-ups alike.